Abstract
Na contramão dos jogos de console tradicionais que geram o valor no ato da compra, o Fortnite inova gerando valor a partir de novas experiências e oportunidades com a aquisição de itens cosméticos dentro de sua plataforma. Percebendo nas skins o seu principal gerador de lucro, o Fortnite ampliou a sua estratégia de marketing, utilizando-se do product placement para desenvolver as skins de crossover. Estas, operam de forma a gerar rentabilidade econômica e conexão simbólica com os seus usuários.
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