Abstract
International image is the window of a country to the world. This paper introduces how we use technologies such as reptile technology, natural language processing, clustering, and data visualization to collect relevant information about film and television works and analyze the internationally spread image of China's film and television works. In addition, an emotion dictionary is established, the emotion index is calculated, and the positiveness of the image is evaluated. Finally, a prediction system was established, and the two functions of the prediction of communication image and recommendation of communication strategy are realized through preset algorithms. The system can be applied to the work of cultural transmission to help build a national image consistent with China's long-standing culture and prosperity.
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