Abstract
Research on human issues in horticulture focuses on the human dimension of horticulture in an effort to maximize the benefits of plants and nature in general, for human well-being. A key issue is the need for scientific evidence of such benefits and for rigorous research methods to reveal the mechanics of the interaction between people and plants. Conjoint analysis, a methodology with obvious potential for successful application in the area of human issues in horticulture, is widely used in consumer research to estimate the structure of people's reactions to multi-attribute objects or services. This paper discusses the steps involved in implementing conjoint analysis and describes how it can be applied to people–plant research.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.