Abstract
The duration of consumers’ use of an online health community directly impacts their health outcomes. However, little is known about factors enabling sustained use. Using survey methods, this study found that referral from trusted others, useful content, and large, diverse, and supportive community environment is associated with continuous use of online health communities. Implications for designing web-based health communities and interventions were discussed.
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More From: Proceedings of the American Society for Information Science and Technology
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