Abstract
Lack of financing is widely recognized as one of the main obstacles to many innovative ventures, especially the risks and innovations. Most of these difficulties are due to the serious asymmetries of information and the cost of agencies faced by many start-ups, but others may be due to the lack of compatibility with the investment objectives of investors. Despite the fact that the concept of crowdfunding has been widely used recently, the concept of value propositions has not been fully explored in the literature. In this study, we will qualitatively analyze the value proposition dimensions that successfully raised funds from backers of crowdfunding projects. This study provides several practical implications for crowdfunding projects created by product founders and entrepreneurs. The findings recommend that project creators who would like to raise funds or promote products using crowdfunding should consider offering value proposition values to potential backers. In addition, the findings suggest that crowdfunding projects can convince backers about a brand's potential.
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