Abstract

The research community has growing interest in the field of mobile phone applications due to its extensive usage in voice, data, video, and their combinations including data‐voice and voice‐video. The trends of mobile usage have paramount significance to formulate effective policies, to analyze human behavior, reliable prediction, and planning, for development and prosperity of any region in the globe. In this research, we explore the usage of mobile communication to analyze these trends; for this, we select Khyber Pakhtunkhwa (KPK), Pakistan, a multienvironment based on farmers, students, employees, and businessmen. A field survey is carried out by designing a detailed structural questionnaire for viable collection of data to have superior analysis of different multienvironment based classes. A statistical analysis is performed through hypotheses and chi‐square test on a large dataset based on sufficient number of observations collected through primary survey for each class. The survey results are provided in number of graphical and numerical illustrations to predict the mobile usage trends, evidently and effectively, of the people of KPK. This study has practical and significant implications in understanding the behavioral intensions of the individuals making policies about mobile phone usage.

Highlights

  • In today’s modern and technological era of science and technology, no one can deny the importance of mobile phones and their usage [1]

  • The present study is a part of a descriptive research, which is based on the primary survey method and performed statistics to predict the behavior of all four multienvironment classes based on farmers, students, employees, and business community

  • The results show that most of the students from University of Engineering and Technology (UET), Islamia College University, University of Peshawar, and Agriculture University, Peshawar, Khyber Pakhtunkhwa (KPK), Pakistan, have a unanimous thinking that mobile phone has brought positive change

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Summary

Introduction

In today’s modern and technological era of science and technology, no one can deny the importance of mobile phones and their usage [1]. The purpose of this research is to find the mobile phone usage and the effect of its usage in multienvironment region of Khyber Pakhtunkhwa (KPK), Pakistan, as it may have different impacts on different classes. The present study is a part of a descriptive research, which is based on the primary survey method and performed statistics to predict the behavior of all four multienvironment classes based on farmers, students, employees, and business community. The survey results are represented by number of graphical and numerical illustrations to predict the mobile usage trends, and effectively, of the people of KPK. The results show that most of the students from University of Engineering and Technology (UET), Islamia College University, University of Peshawar, and Agriculture University, Peshawar, KPK, Pakistan, have a unanimous thinking that mobile phone has brought positive change.

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