Abstract
Existing literature suggests that one reason why incumbent firms fail at radical business model innovation is the existence of cognitive barriers, such as a dominant core business logic. Such a dominant logic may result in organizational tensions, when a new logic emerges. In a related article in Technological Forecasting & Social Change, we argue that differences in strategic issue identification and interpretation can help to explain the cognitive barriers in this context. In the present article, we propose and demonstrate a 7-step Delphi based method to elicit and examine differences in the perception of industry trends, comparing innovators, core business employees, and external experts. We use the case study of a leading Nordic insurance firm to illustrate the method.Therefore, in this article, we:•Suggest that differences in strategic issue identification and interpretation can explain the cognitive barriers that emerge when incumbent firms try to engage with radical business model innovation.•Propose a Delphi-based method to elicit and examine differences in the perception of industry trends, comparing innovators, core business employees, and external experts.•Demonstrate the method on a case firm from the insurance industry, in a way that can easily be replicated in future studies.
Highlights
General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights
Roskilde University, Denmark abstract Existing literature suggests that one reason why incumbent firms fail at radical business model innovation is the existence of cognitive barriers, such as a dominant core business logic
We propose and demonstrate a 7-step Delphi based method to elicit and examine differences in the perception of industry trends, comparing innovators, core business employees, and external experts
Summary
A modified Delphi method to elicit and compare perceptions of industry trends Kathrine Friis-Holm Egfjord, Kristian J. Roskilde University, Denmark abstract Existing literature suggests that one reason why incumbent firms fail at radical business model innovation is the existence of cognitive barriers, such as a dominant core business logic. We propose and demonstrate a 7-step Delphi based method to elicit and examine differences in the perception of industry trends, comparing innovators, core business employees, and external experts. Suggest that differences in strategic issue identification and interpretation can explain the cognitive barriers that emerge when incumbent firms try to engage with radical business model innovation. Propose a Delphi-based method to elicit and examine differences in the perception of industry trends, comparing innovators, core business employees, and external experts.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
