Abstract
ABSTRACT Tourism literature currently lacks a cohesive framework for tour guide performance. Using qualitative interviews gleaned from Jordanian tour guides, this study introduces an integrative model for tour guide performance that expands upon the current literature in job performance. By focusing on three areas: task, citizenship, and counterproductive performance, a variety of tour-guide specific behaviors were identified and categorized thematically under these patterned types of work performance. This study advances the academic understanding of the field and provides future directions for systematic tourism research. Practical implications for enhancing tour guides’ professionalism are also provided.
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