Abstract
Before working out their final strategic plan, managers must consider several feasible alternatives and contemplate various factors behind each of them. It is a very complicated task to rank the strategies. The objective of this paper is to propose a method that allows strategy to be evaluated on both ordinal and cardinal criteria on the one hand, and on the other hand is to use a method for ranking strategies without relying on weight assignment by decision makers. A numerical example demonstrates the application of the proposed method.
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