Abstract
Business model is abstract rational cognition about how corporation created, delivered and obtained value and is the enterprise’s core competitive advantages from the perspective of value creation. This article found that research perspective of representation models of e-commerce business model mostly concentrated on value creation perspective and there are two categories: EBMO and e3-value Model. We respectively discuss the two categories in order to make better understanding of the current development in e-commerce business model research.
Highlights
Since 1990s, with the rapid development of the Internet, e-commerce has begun to emerge at that historic moment
Due to the rapid development of e-commerce, the concept of business model has been the focus of substantial attention from both academics and practitioners [2]
Guo cept of business model and e-business model allows readers to deepen the understanding of this topic; 3) Section 3 is the main part of this paper, and discusses in detail the research status, classification and the tendency of the e-business models research from the perspective of value creation; 4) the conclusion briefly reviews the previous parts of this study
Summary
Since 1990s, with the rapid development of the Internet, e-commerce has begun to emerge at that historic moment. Due to the rapid development of e-commerce, the concept of business model has been the focus of substantial attention from both academics and practitioners [2]. E-commerce business model is significantly different from the business model of traditional corporate, and has played an important role in the development and expansion. (2016) A Literature Review of Representation Models of E-Business Models from the Perspective of Value Creation. Guo cept of business model and e-business model allows readers to deepen the understanding of this topic; 3) Section 3 is the main part of this paper, and discusses in detail the research status, classification and the tendency of the e-business models research from the perspective of value creation; 4) the conclusion briefly reviews the previous parts of this study
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