A linguistic phoenix: The recycling of very in Ontario English

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Abstract For seven years in a row (2016 through 2022), we carried out a project with two goals. One was to train undergraduate students in sociolinguistic interviewing; the other was to catch change among English intensifiers. We expected to find an innovative variant, maybe either so or super. However, the incoming form we identify is very. We propose that, after a long decline, very became unusual enough to gain novelty value and be available for recycling. This surprising finding emerges clearly from our fine-grained, real-time data across two registers (speech and instant messaging) despite dozens of different student interviewers and two years of pandemic conditions. The cohesive patterns attest to the fundamental orderliness of language, even in phenomena such as English intensifiers that are characterized by constant, rapid change.

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