Abstract
In 1946, the scientists who worked on the federal government's Manhattan Project requested that the organization then known as the War Advertising Council prepare a public service advertising campaign to educate Americans about the need to establish an international authority to control atomic energy. An analysis of this campaign, which failed because the fractious scientists couldn't agree on the best way to achieve the campaign's aim, has implications for current concerns. Like the atomic physicists who could not agree on the best approach to achieving international control of atomic energy, today's scientists lack a cohesive voice in the debates about climate change and intelligent design. It is not enough to assume, as the scientists do, that all people will act rationally if given enough information.
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