Abstract
Analyzing the rural origin of Brazil and considering the accelerated process of urbanization of the last decades, this article seeks to analyze and compare the social developments arising from TV insertion in peasantry, as well as its influence on children and young people‟s audience. The case study applied to the countryside of Palmas – Tocantins is aimed to observe the consequences of television insertion in the peasant life and also, consider possible changes that this communication vehicle provides to the culture, economy and social relationships through its influence on children. While researching TV insertion in rural daily life, it is possible to see the influence of this communication media, as well as the extension of the urbanized and capitalist global reality on the local reality of peasant family. Without ignoring the benefits provided by the television in rural areas, this work notes the social consequences resulting from the insertion of this means of communication in peasantry.
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