A hub-and-spoke model for multi-dimensional integration of green marketing and sustainable supply chain management

In recent years, environmental sustainability has stimulated enterprises worldwide to not only develop green and sustainable innovations but also to move toward green and sustainable supply chain management. This study integrated the ideas of green supply chain management (GSCM) and sustainable supply chain management (SSCM) to define sustainable green supply chain management (SGSCM). Previous studies on GSCM/SSCM have contributed to research and practice, but few have explored the antecedents and consequences of GSCM/SSCM simultaneously. To address this research gap, we linked ecological modernization (EM) theory with SGSCM and sustainability performance to build a comprehensive research model. A total of 300 valid questionnaires were collected from electrical and electronics firms in Taiwan. The empirical results demonstrated that awareness of and pressure to engage in EM significantly positively affected SGSCM. Moreover, SGSCM significantly positively influenced sustainability performance (i.e. environmental, economic, and social performance). These findings should convince enterprises to actively promote SGSCM.

An instrumental perspective still dominates research on sustainable supply chain management (SSCM). As an alternative, this study presents a paradox perspective and argues that sustainability and other business aims are not always compatible, particularly in an emerging market context. Often, paradoxical tensions originate in conflicts between the socioeconomic environment of emerging market suppliers and their Western customers’ demands for both cost competitiveness and sustainability. We argue that Western buying firms can play a key role in moderating such tensions, as experienced by emerging market suppliers. Specifically, we explore how purchasing and sustainability managers within buying firms make sense of and respond to paradoxical tensions in SSCM. We conduct an in‐depth case study of a Western multinational company that sources substantially from Chinese suppliers. While we found strong evidence for a persisting instrumental perspective in the sensemaking and practices of purchasing and sustainability managers, we also observed an alternative response, primarily by sustainability managers that we labeled as “contextualizing.” Contextualizing can alleviate the tensions otherwise present in SSCM by making sustainability standards more workable in an emerging market context, and it can help individual managers to move toward paradoxical sensemaking. We outline the value of paradoxical sensemaking in bringing about changes toward “true sustainability” in SSCM.

The interplay of green marketing and sustainable supply chain management

The convergence of International Marketing (IM) and Sustainable Supply Chain Management (SSCM) with the help of Institutional Technologies (IT) can be an important tool in the transformation of global business models. However, there is a clear gap in the current literature regarding the role of technology, organization, and environment (TOE) in this integration. In particular, it is unclear how these aspects of institutional technologies enable or impede integration and how the capabilities of enterprises change as a result. To fill this gap, this research describes the role of TOE aspects through a systematic literature review (SLR) of 40 analyzed papers. We used a subjective analysis of secondary data to show that technology modernization, organizational flexibility, and environmental policies are key drivers of integration, while technology incompatibility and limited information-sharing capabilities create barriers to the process. We present a conceptual framework that clarifies the stages of integration and propose 12 questions for future research. The results suggest that moderators should focus on the synergies between TOE aspects to develop effective integration strategies. This research provides a theoretical foundation for understanding the bilateral relationship between institutional technologies and integration, helping to create sustainable global business models.

PurposeThere is limited knowledge of the sustainable halal food supply management in Brunei Darussalam (Brunei), although it is reputable in the halal economy and advocates the United Nations (UN) Sustainable Development Goals (SDGs). Therefore, this paper highlights issues faced in a small, rentier halal market and proposes sustainable supply chain management (SSCM) initiatives for halal-certified food companies in Brunei.Design/methodology/approachThis paper draws data from published academic research and employs a normative and narrative assessment of SSCM and halal supply chain literature.FindingsFour normative SSCM initiatives and propositions that could be implemented by Brunei halal-certified food businesses in achieving the SDGs are highlighted: responsible sourcing, environmental purchasing, sustainable packaging and green transportation.Practical implicationsThis viewpoint paper provides a basis for achieving the “Brunei Vision 2035” through a sustainable supply chain lens that may increase well-being and develop a productive and sustainable economy. It also lays a foundation for realising the SDGs, specifically Goal 12 of Sustainable Consumption and Production.Originality/valueThe dedicated attention to smaller halal markets, such as Brunei, would enrich the literature, reveal unforeseen issues or address gaps in the domains of SSCM and halal food supply chains.

As sustainability increasingly shapes consumer behavior and corporate strategies, Fast-Moving Consumer Goods (FMCG) small and medium-sized enterprises (SMEs) are adopting green marketing and sustainable supply chain practices to gain a competitive edge. This review explores the intersection of these two critical areas, demonstrating how their integration can drive both business growth and environmental responsibility. Green marketing, which focuses on promoting eco-friendly products and sustainable business practices, has become a key tool for FMCG SMEs to differentiate themselves in a crowded marketplace. By adopting strategies such as eco-friendly packaging, ethical sourcing, and transparency in communicating sustainability efforts, SMEs can build stronger consumer trust, foster brand loyalty, and meet the growing demand for environmentally conscious products. Simultaneously, sustainable supply chain practices ensure that the production, distribution, and logistics processes align with environmental and social goals. These practices include reducing carbon emissions, minimizing waste, and working closely with suppliers to ensure ethical sourcing of materials. The synergy between green marketing and sustainable supply chains creates a feedback loop where operational sustainability supports marketing efforts, and consumer demand for green products encourages further sustainability improvements. This review also examines the challenges FMCG SMEs face in aligning these strategies, such as cost barriers, regulatory compliance, and supply chain complexity. Through case studies and industry examples, it highlights how innovative technology and stakeholder collaboration can help overcome these challenges. Ultimately, this study underscores that integrating green marketing and sustainable supply chain practices is not only essential for addressing environmental concerns but also for enhancing competitive positioning, customer satisfaction, and long-term market success in the FMCG sector. Recommendations for SMEs on how to effectively align their marketing and supply chain sustainability efforts are also provided. Keywords: Green Marketing, Supply Chain, FMCG SMEs, Review.

This paper discusses the antecedences and consequences of supply chain transparency (SCT) in sustainable agrarian supply chain management using partial least squares regression in an empirical sample with 131 supply chains with lead firms in German-speaking countries (Germany, Austria and Switzerland). We investigated the effect of such structural antecedences as disintermediation, as well as the effect of governance tools similar to intensive communication, the integration of third parties in supply chain governance or the use of formal specifications on SCT. We found that all these antecedences are helpful in increasing SCT, while low developed countries of origin significantly reduced SCT. Then, the effects of SCT on the four main performance dimensions in sustainable supply chain management (SSCM), i.e. social, ecological, and operational performance and long-term relationship success, were verified. Higher SCT improves all four dimensions significantly, while the effect on operational performance is lowest. Supply chain transparency turns out to be a prerequisite or a basic indicator of good management in SSCM in agri-food supply chains.

PurposeThe purpose of this paper is to give an up-to-date and structured insight into the literature published during the past decade on sustainable green supply chain management. It also suggests trends for future research based on the research issues identified through systematic and comprehensive analysis of previous studies in the area of green and sustainable supply chain management.Design/methodology/approachA state-of-the-art literature review is carried out by systematically collecting the existing literature over a period of 10 years (2005-2014) and categorizing it on the basis of attributes such as stages in supply chain, methodology and the industries/sectors under consideration. The classification of literature is also done according to the geographic region and year of publication.FindingsThere has been an increased interest among researchers and practitioners in the area of sustainable green supply chain management in the past decade. A need for achieving sustainability through adoption of greener practices has been universally felt, owing to an increasing environmental and ecological complexity. The review reveals that there exists a need to address behavioural issues like human resource management and supply chain partner relationship management. Moreover, reverse logistics, closed-loop supply chain management and waste management are areas that need special focus to achieve environmental sustainability.Research limitations/implicationsThe current review focuses on research trends in the past 10 years only. Moreover, papers from only good quality, peer-reviewed journals are considered in the study.Originality/valueMost of the previous reviews have either focused on specific issues related to sustainable supply chains only or green supply chains. The present study collectively takes into consideration papers both from green supply chain management as well as from sustainable supply chain literature that have a prime focus on environmental sustainability.

Purpose This paper seeks to contribute to the understanding of the impact of Sustainable Supply Chain Management (SSCM) practices on sustainable performance and the further impact of sustainable performance on food safety assurance in Chinese food firms. The paper also aims to provide a new way to avoid the occurrence of food safety problems from the perspective of SSCM and so help food firms to achieve sustainable development. Design/methodology/approach This paper developed a conceptual model to investigate the impact of food firms SSCM practices on the firm performances while firm performances on food safety assurance. The primary data were collected from 162 Chinese food firms. The research models were tested using structural equation modeling on PLS smart 3.0. Findings The results show that SSCM practices have a positive impact on firm environmental performance and social performances. The environmental and social performance positively related to financial performance. Moreover, the sustainable performance positively affects the food safety assurance. Research limitations/implications Our results suggest that SSCM practices have a positive impact on a firm’s environmental and social performance, which in turn improves financial performance. Moreover, sustainable performance positively affects food safety assurance. Originality/value An SSCM practices model is proposed to empirically evaluate Chinese food firms. The results of this investigation support the hypotheses that SSCM practices are environmentally and socially friendly and are good to business, and the food safety assurance can be promoted by a food firm’s sustainability performance. We carried out a survey and research of SSCM in food industry and gave insights to food safety management.

The concept of circular economy entails the reduction of resource inputs and the reclamation of waste in order to tackle the environmental, economic, and social challenges that sprang from the persistence of the linear economic model. Implementing a circular economy certainly has its own challenges. One of which is to find a sustainable supply chain. Sustainable supply chains are designed and man¬aged by combining practices responsible for the environment and society throughout the life cycle of a product or service. This is possible to achieve through good collaboration between supply chains and having a supply chain design with a sustainable concept. Thus, this research discusses the effect of sustainable supply chain management on circular economy performance mediated by circular economy capability. The objects of this research are 82 courier service companies on Java Island. This research employed quantitative design. The data collection method involved distributing online questionnaires to middle – top managers as respondents. The results show that sustainable supply chain management has a positive effect on environmental performance, then sustainable supply chain management has a positive effect on financial performance. Furthermore, circular economy capability partially mediates the correlation between sustainable supply chain management and environmental performance, and partially mediates the correlation between sustainable supply chain management and financial performance. This research conveys the direction of further research in the same re¬search context.

Understanding different aspects of sustainability, supply chain management (SCM), and decision making policies and relating them to performance measurement have been increasingly investigated in the last decade. In contrast to traditional SCM, which typically focuses on economic and financial business performance, sustainable SCM (SSCM) is characterized by explicit integration of environmental or social objectives which extend the economic dimension. For evaluating the sustainability of SCM as well as its greenness, we have to consider many and different index and criteria. One of the best tools for assessing the SSCM and GSCM is multicriteria decision making (MCDM) techniques. Many studies have been conducted in this area. Moreover, there are many uncertainty factors which may reduce the accuracy of MCDM result. Actually, Uncertainty is always a worsening factor in any decision support models, and dilutes the planned objectives of such models. For decreasing this uncertainty, fuzzy logic has been combined with MCDM approach. In fact, the main purpose of this chapter is considering the recent studies in area of SSCM and GSCM regarding to applications of fuzzy MCDM techniques. At the end of this chapter, based on out investigations in applications of fuzzy MCDM in SSCM and GSCM and regarding to research gaps, some suggestions for future studies have been proposed.

Supply chain management (SCM) increasingly needs to address both climate change mitigation and adaptation issues. While mitigation aims at sustainability by reducing the environmental impact of supply chains (SCs), adaptation entails improving resilience by increasing the ability to cope with climate-induced disruptions. Although sustainable SCM (SSCM) and resilient SCM (RSCM) are of increasing importance, there has been little effort to conceptually connect SSCM and RSCM. Our study explores the interconnections between both concepts by outlining theoretical elements and conducting a case study of four companies in the automotive SC based on company documents and interviews. Results show that SSCM is prioritised over RSCM. We furthermore highlight trade-offs and overlaps between the elements of SSCM and RSCM, which can be valuable for decision-makers, and introduce two enabling factors: transparency and diversity. We present a novel theoretical SCM framework that integrates both resilience and sustainability perspectives and make propositions for future research.

At present, scholars have thought little of the drivers for sustainable supply chain management (SSCM) in developing countries. Drawing upon the Theory of Planned Behaviour (TPB) and Competing Value Framework (CVF) of organisational culture, this study investigates how the drivers for SSCM motivate Chinese firms to adopt SSCM practices and how such effects are moderated by organisational culture. The results of a survey of 209 firms in China suggest that the eight driving factors for SSCM have significantly impact on SSCM adoption. In addition, organisational culture plays different roles in the relationships between these three dimensions of the driving force and SSCM adoption. Team-based culture and hierarchy culture do not moderate the relationship between SSCM drivers and practices. Market-oriented culture positively moderates the relationship between subjective norm and SSCM practices and negatively moderates the relationship between perceived behavioural control (PBC) and SSCM practices. Active culture has positive moderating effect on the relationship between attitude and SSCM practices, as well as between subjective norm and SSCM practices, but has negatively moderating effect on the relationship between PBC and SSCM practices. The study provides meanings insights into the implementation of SSCM in the context of developing countries.

Motivated by the low sustainability index and pressure to meet the global demand for eco-friendly crude palm oil (CPO) in the pandemic-ridden environment, this research aims to investigate the implications of the COVID-19 pandemic to assess the drivers of sustainable supply chain management (SSCM) of the Indonesian CPO sector to tackle supply chain disruptions. To achieve this aim, the study seeks to determine the sustainability drivers to accommodate the pandemic-ridden environment and if sustainability indicators can help improve the supply chain management of the CPO sector. A methodology is divided into two interrelated parts: first, based on a careful review of extant literature of the CPO sector and sustainable supply chain in the light of pandemic. The proposed methodology is then tested using the response data of 108 oil mills' representatives collected through survey questionnaires and analyzed using statistical tools of reliability, distribution, Kaiser–Meyer–Olkin (KMO), Confirmatory Factor Analysis (CFA), and diagnostic tests of CFA. The findings designate the environmental costs, rapidity, and adaptability as core economic indicators; the social and workforce development, health, and safety workforce development and consumer issues as crucial social indicators; while energy and material efficiency, management of waste and emissions, and sustainable suppliers as the best environmental indicators. This study provides a holistic platform on the implications of the pandemic to assess the SSCM of the CPO sector. These findings are expected to aid the industrial managers in employee skills and health protocols, customer service, and environmental management. The study is also anticipated to guide the supply-chain partners and government policymakers to take initiatives on SSCM in the context of the pandemic.

Management of supply chains is critical in today's global business environment. Sustainability is among the most important factors in business activities and supply chain management. The integration of supply chain management with the three dimensions of sustainability (economic, environmental and social) has led to the emergence of sustainable supply chain management. Sustainable supply chain management is the management of supply chain operations, resources, information and funds to maximize social welfare and supply chain profitability while minimizing environmental impacts. Today, businesses are increasingly held responsible for the environmental, social and economic consequences resulting from their internal operations and the operations of their suppliers. Sustainable supply chain management is not just for businesses to survive; it also answers questions about what needs to be done to develop and succeed in the long term. This study focuses on establishing a broad theoretical framework on sustainable supply chain management. In addition, the study aims to help top management decisions in businesses by mentioning the sustainability strategies and practices of supply chain management, the advantages and challenges of sustainable supply chain management.