Abstract

This research article offers a all-inclusive investigation of the evolution of electronic media in Kashmir from 1948 to 2019, encapsulating a period of profound socio-political and technological transformations. The narrative begins in July 1948, a landmark year when Srinagar, the summer capital of Jammu and Kashmir, established its first radio station, heralding a new era of communication and cultural dissemination. This political shift triggered a complete internet blackout, thereby intensifying the region's dependency on television as a primary source of information and entertainment. A critical focus is placed on the government's persistent advocacy for television broadcasting facilities and the subsequent proliferation of television as a cornerstone of electronic media in the valley. The article culminates with an in-depth analysis of the myriad challenges faced by electronic media in Kashmir, including issues of accessibility, censorship, and operational constraints amid a volatile political landscape. By intertwining historical milestones with contemporary developments, this study provides a nuanced understanding of the evolution and resilience of electronic media in Kashmir.

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