Abstract

In principle, open access is accepted by all of academe. In practice, the lack of understanding on the part of scholars and librarians of the value that publishers add, which leads to the belief that content is the main determinant of value and usage, stands in the way of implementation. To maximize the value of research in an exploding, information-rich environment by commanding the attention of key users, publishers require sufficient revenue to add value in all publishing functions, from professional editing and layout through to strategic marketing and planning. Value maximization also requires research into review and acceptance dynamics and the nature of accessing and using published research.

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