Abstract
New materials have been recognized as key drivers for corporate profitability and growth in today's fast changing environment. To evaluate the development and gain useful appraising information of new materials thus becomes a critical issue. However, little has been done in discussing the selection of technology valuation methods for the development of new materials. Accordingly, this study adopted the fuzzy AHP method to obtain the opinions of professionals on this issue. These efforts resulted in seven evaluation criteria with one, the “data validity” being given the highest weight, followed by “method adaptability” and “technology development evaluability”. It was concluded that the real option approach and income method are the two most applicable technology valuation methods for evaluating new materials development. In addition, the application of the fuzzy AHP method provided a relevant avenue for corporation policy makers and researchers to evaluate the technology valuation methods for new materials.
Highlights
New materials have been recognized as key drivers for corporate profitability and growth in today’s fast changing environment
The application of the fuzzy AHP method provided a relevant avenue for corporation policy makers and researchers to evaluate the technology valuation methods for new materials
We first examined the relative importance of the criteria with respect to the primary objective, the choice of technology valuation methods
Summary
New materials have been recognized as key drivers for corporate profitability and growth in today’s fast changing environment. These come about through the replacement of natural materials by synthetic ones that are cheaper or better. The selection of an appropriate technology valuation method to gain useful valuation information about the new material becomes more and more important. In order to make this study more sensible and gain a more representative description of the decision-making process, this paper would apply the fuzzy AHP to evaluate the technology valuation methods for the new materials field
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