Abstract

Abstract Over the past two decades, there have been critical developments in both manufacturing planning analysis and computer based decision tools, but there has been very little integration of the two. Planning approaches of the 70s and early 80s were simplified partly because it was so difficult to map out and organize the complexity of strategy concepts in any manageable way. Within this paper the use of computer based decision support systems is advocated to help achieve an effective business strategy by understanding the key business dimensions and the fundamental connections between them. The implicaiions of strategy support systems are addressed in the context of their ability to provide managers with a richer model of the business environment. This model should incorporate decision making constraints and qualitative factors heretofore neglected in management decision making processes. Specifically the paper discusses issues concerning master planning activity in a manufacturing business. The pape...

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