Abstract
Dynamic pricing becomes one of the most attractive research topics in the field of ecommerce. In this paper, a novel dynamic pricing model composed retailer’s current profit and its further development is presented. The core of the model is online customer perceived value, and based on which the optimal price equilibrium is provided. To make goods competitive, we adjust function weight by customer lifetime profit forecast and define goods price upper limit by contrasting goods utilities. An example analysis is done to prove that the pricing model is feasible. The paper gives a pricing method workflow to the online enterprises as a pricing practice direction.
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