A Digital Identity Intervention Incorporating Social Media Activities Promotes Identity Exploration and Commitment Among Emerging Adults

Abstract

ABSTRACT Identity interventions that support young people by promoting adaptive identity processes have traditionally been designed for in-person group settings, making them time and resource intensive to implement. Here, we examine the feasibility and efficacy of the Bay Area Adult Development Program, a digital intervention program that combines reflection activities (adapted from past positive development programs) with social media activities (designed to leverage the affordances of social media for information access and social connection) to promote positive identity development among emerging adults. Following a pilot trial to assess the intervention procedure, a randomized controlled trial was conducted (Nenrolled = 267; Ncompleted = 141). Results showed that participants who completed both reflection and social media activities experienced increases in personal identity exploration and commitment (i.e. exploration in breadth, exploration in depth, commitment making, identification with commitment) and increases in exploration of vocational identity (i.e. in-depth career exploration), compared to those in the control condition. Moreover, the combination of reflection and social media activities was a more efficacious intervention treatment, compared to reflection alone. We provide evidence for the feasibility and efficacy of a digital intervention for emerging adults while pointing to future research directions on identity development in the digital context.