Abstract
There has been a great deal of research recently into the allocation of blame in product liability cases. Studies have investigated how blame is allocated in a broad variety of situations among parties such as consumers, manufacturers, retailers, children, employers, and others. These studies have provided companies with guidance on how to maximize the effects of their safety efforts and attorneys with advice on how to select jurors and how much information to provide during trial. However, none of these studies has generated a general cognitive model that describes and can predict the allocation of blame. Such a model would enable more detailed analysis of the decision making process that underlies the allocation of blame. This paper will describe the elaboration of a naturalistic decision making model applied to the allocation of blame. The results of several research projects will be explained using this framework. Suggestions for future work that would refine the model are presented.
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