A Critical Review of Official Public Apologies: Aims, Pitfalls, and a Staircase Model of Effectiveness

Abstract

The world has entered into an “age of apology,” in which governments, armies, and corporations have increasingly begun apologizing for their role in committing historical and contemporary harms. Although it is widely assumed that such apologies help promote intergroup forgiveness, this assumption has not been subjected to a great deal of empirical investigation, and the little research that exists presents a mixed picture. In this article, we present some of the political and ideological arguments for and against providing intergroup apologies. We then critically review the research on the outcomes of apologies, with an eye to developing concrete strategies for maximizing apology effectiveness. Drawing on these discussions, a staircase model for effective intergroup apologies is offered that has implications for social policy. Although we present some pessimism regarding the outcome of intergroup apologies, this article provides arguments for the necessity of formal intergroup apologies and for policy that maximizes their positive effects.