Abstract
A control for social desirability was introduced into a semantic differential appropriate for describing person concepts. The modified instrument consisted of 18 scales balanced for SD and four unbalanced evaluative scales as marker items. Two subject groups, 52 psychiatric patients and 40 non‐patients, described a doctor, a patient and myself. Data from each group yielded six orthogonal factors, with evaluative factors loaded primarily on the four unbalanced scales. Comparisons of factor structure by group and by concept showed much less factorial correspondence between these English‐speaking groups, and a higher degree of subject‐concept‐scale interaction, than is usually found with the semantic differential. Control for SD seems to make the scales more sensitive to subject and situational differences.
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