A Conflict-of-Laws Approach to Competing Rationalities in International Law: The Case of Plain Packaging between Intellectual Property, Trade, Investment and Health

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As the focus of international law scholarship shifts in its descriptive and normative approaches from fragmentation to legal pluralism, the analytical tools to understand and deal with the perceived phenomena are also evolving. One approach that has received increasing attention is the reliance on private international law concepts to address overlapping and competing legal orders or rule-systems in international law. This appears particularly apt when confronted with a diversity of rules, representing and giving effect to distinct rationalities - ie the principal objective an individual set of rules aims to achieve, its raison d'etre - such as protecting the environment, public health, foreign investments, intellectual property (IP), free trade, biological diversity or human rights. Here, traditional conflict-of-norm principles (such as lex posterior or lex specialis) are illsuited to decide a meaningful priority of application among competing rules. Indeed, it is often impossible to determine, among several specific rule-systems binding the same states, any one system whose rules can be considered as lex specialis. For example, are questions about the legality of domestic measures facilitating the transfer of environmentally friendly ('green') technology primarily to be judged against international rules on IP, trade, investment or climate change or even human rights? Which of those systems, if they offer distinct answers on the consistency of green technology measures, should be viewed as the more specific one, thereby prevailing over the other? None can per se claim to provide a 'more equitable result' and to 'better reflect the intent of the parties' - so that none of the rationales which the ILC Fragmentation Report offers for lex specialis as a conflict norm applies. Even less so, priority of the later rule over the earlier one (lex posterior derogat lege priori) can provide meaningful answers in such scenarios - even when those rules again bind the same states. Why should, in the example above, an investment treaty prevail over an IP or trade agreement; and why should the latter prevail over an earlier climate change accord? Also, the lex posterior rationale (reflecting present circumstances and the more current will of state parties) does not necessarily justify a priority in application among competing rule-systems. Moreover, the Fragmentation Report implicitly acknowledges that the traditional conflict-of-norm principles may not offer workable solutions here.

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  • 10.2139/ssrn.2924061
Intellectual Property vs Human Health: Who Will Smoke Whom? Is the New European Tobacco Product Directive Trips Compliant?
  • Feb 28, 2017
  • SSRN Electronic Journal
  • Anne-Dauphine Van De Werve De Schilde

Intellectual Property vs Human Health: Who Will Smoke Whom? Is the New European Tobacco Product Directive Trips Compliant?

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  • Research Article
  • 10.17566/ciads.v9i2.581
The plain packaging of tobacco products and its recognition by the WTO as a legitimate policy measure for the protection of public health
  • Jun 30, 2020
  • Cadernos Ibero-Americanos de Direito Sanitário
  • Wolney Da Cunha Soares Junior

Introduction: the adoption by the WTO DSB of the Panel Reports that resolved the disputes against the Australian tobacco plain packaging scheme unveil important aspects of international health law intertwined with international trade law. Objectives: this paper aims at understanding the concept of plain packaging and the scope of the WTO decision for countries envisaging the adoption of similar measures in policymaking. The research questions are descriptive and encompass how the position expressed by the WTO DSB affects the WHO FCTC and what legal reasoning the referred decision used. Methodology: a historical method is employed to identify the origins of plain packaging and the main concerns and challenges surrounding it, whilst a discursive analysis of the Panel Reports allows an interpretation of its basic principles and possible implications for public health policies. Results and discussion: from a microeconomic policy analysis, the standardization of tobacco packets is a reasonable regulatory approach at a government’s disposal for addressing welfare losses due to externalities and internalities. Although there is no consensus on the empirical evidence supporting plain packaging, its assessment by the WTO Panel played a vital role in the decision rendered, notably with respect to Article 2.2 of the TBT Agreement and Article 20 of the TRIPS Agreement. Conclusion: Honduras and Dominican Republic have appealed and consequently a final ruling is still pending. Nonetheless, the decision is so far a recognition under WTO law of a State’s regulatory autonomy to implement the necessary measures on behalf of public health.

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Intellectual Property Law and Meta-Regulation – An Introduction to an Interdisciplinary Challenge
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  • Stefan Scheuerer

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