A Conceptual Model of the Social Entrepreneurship Design Thinking for University Students

Abstract

The knowledge-building of social entrepreneurs often depends on self-will, especially in terms of knowledge, skills, creativity, and innovation. Proper planning and design development are the main pillars that help social entrepreneurs to continue to progress and be competitive. Design thinking helps in the production of creative ideas before the implementation of the mission of social entrepreneurship, which in turn contributes to change and increases the social value of society. This article aims to discuss the social entrepreneurship design thinking model of public university students in the production of more efficient and impactful social entrepreneurship behavior. The author uses a literature review approach to obtain relevant concepts and theories before developing a structured modeling framework to be tested in the study. A number of public university students in Peninsular Malaysia were selected to be respondents for this study. This study only unravels the importance of the development of design thinking for university students and no numerical data needs to be analyzed. The contribution of the study gives a positive impact and innovative value to the field of entrepreneurship, the academic sector, and local universities. This study is expected to contribute in building awareness of adapting design thinking to the social entrepreneurship of public university students in the generation of product ideation as well as community social mission activities in achieving the objective as a social entrepreneur who brings impact to the development of the country and human civilization.
 Keywords: design thinking, innovation, public universities, social entrepreneurship, students