A comprehensive framework of Self-service technology in marketing

Abstract

Self-service technology is growing enormously across the globe, but there is no clear theory that unites us in order to understand this type of service. It suggests an extensive conceptual frame, which includes numerous well known attitude theories, to illustrate how attitudes have a central role to play in shaping self-service intentions and behaviour. The system enables better consumers’ decisions to be understood and forecast through the detailed analysis of customer expectations towards the use of a technology-based auto service. You use the Internet to explain how our system can be used to research customer conduct relating to a certain self-service technology. Takes perspectives on technology-based self-service from the current literature and also integrates several specific features of the internet that influence theory. Discusses the practical effects of our marketing model and offers recommendations for future studies on technology-based self-service in general and the Internet in particular. It also contributes to attitudinal literature with its integrative approach to theory.