Abstract
This study provides an analysis of the way farmers in Wales have succeeded in developing a viable farm-based tourism product. The study provides information on how different bodies were instrumental in transforming individual farm units into an integrated, well marketed product offer and identifies the role of different groups who were involved in the successful development of farm tourism in Wales. The findings in this paper are relevant to different types of rural development and should be treated as a case study of success in the rural development context.
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