Abstract
Readers who participate in social reading activities can play a variety of roles. These roles can reflect differences in the behaviors among readers and influence the knowledge sharing and information flowing in the social reading process. This study investigates a community of university students’ roles in the WeChat reading activities. Social Network Analysis approach was adopted for analyzing the data in WeChat reading. Results indicate that different roles have different effects on the connection between subgroups and the dissemination of information, which can cause influences on the generation and development of social reading networks as well. This study offers implications for facilitating readers’ interactions and knowledge sharing in the social reading contexts.
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