A Bibliometric Analysis of Social Media Utilization by Political Parties in the Context of Digital Democracy

Political communication is placed as the study of political science because the messages conveyed in the communication process are politically characterized. In political communication, a strategy is needed to support the success of political communication. This study aims to determine and describe the use of Facebook social media as a political communication strategy in shaping the political image of the PPU PAN DPRD Candidate. The problems in this research were analyzed using a qualitative research approach with the data and information used, obtained from observations and in-depth interviews. Based on the analysis conducted, it can be seen that the communication strategy applied by PAN involves a direct and responsive approach to community needs, especially in the context of visits to sick residents' homes. This strategy includes two main elements. PAN uses a personal and empathetic approach to build emotional bonds with the community, and at the same time strengthen the party's image as an entity that cares about social issues, especially public health. Then for the use of Facebook social media, PAN PPU is still not optimal. However, awareness of the importance of social media already exists so that in the future the use of social media will be more optimized.

This study provides a comprehensive analysis of how political parties in Greece utilized both organic posts and Meta paid ads during the 2023 elections. While previous research has explored various aspects of digital campaigning, few studies have systematically employed the Meta Ad Library to document and assess the content and timing strategies of political parties. This research fills this gap by examining the digital communication strategies of parties during the pre-election period. The findings reveal how political parties strategically leveraged both organic reach on platforms like Facebook and Instagram and paid advertising on Meta to engage voters. A significant finding is that posts targeting specific issues are more likely to be sponsored, whereas posts with ambiguous issue orientations tend to be organic. Additionally, posts focusing on health, infrastructure, and transportation issues are disproportionately represented in paid ads compared to organic posts. These insights contribute to the broader field of political marketing by emphasizing the role of data-driven strategies in digital campaigns. The study offers valuable implications for optimizing digital campaign strategies tailored to platform affordances and voter priorities. Directions for future research are discussed as well.

The development of digital technology has transformed political communication patterns in Indonesia and positioned youth as key actors within the virtual public sphere. In the context of politics and human resource management (HRM), young people represent strategic human resources who play a crucial role in safeguarding collective interests through active participation in political processes. However, in reality, many young individuals tend to distance themselves from politics due to widespread misconduct and poor political practices in Indonesia. This stands in contrast to the political perspectives of Aristotle and Prof. Miriam Budiarjo, who view politics as an effort to achieve the common good through the formulation and attainment of collective goals. This study employs a literature review method to analyze the role of youth in fostering digital democracy through political communication practices on social media. The review also discusses how political parties, political education, and digital literacy can enhance political awareness and participation among young people. The findings indicate that youth hold a critical role in building a strong democratic system, whether through public issue discussions, digital campaigns, or policy advocacy. However, their engagement on social media has not been fully effective due to challenges such as misinformation, polarization, and low levels of political literacy. These findings highlight the importance of strengthening political education and digital literacy for young people strategy to build a healthy, inclusive, and sustainable digital democracy, while ensuring their active participation in shaping the nation’s future.

Navigating Social Media in #Ophthalmology

This research explores the transformative impact of social media on political campaigns, particularly in the context of Malaysia’s 15th General Election (GE15). Social media platforms as a political campaigning tool highlight its influence on young voters and their perceptions of political figures. In addition, social media has revolutionized the dynamics of political engagement, it has also introduced challenges such as the spread of misinformation, hate speech, and unequal access among political parties. This research applied a qualitative method by comparing various literatures. Leveraging The Technology Acceptance Model (TAM), this study aims to analyze how social media influences election outcomes and shape public opinion. The findings reveal that social media played a significant role in GE15, with candidates strategically utilizing platforms like Facebook and TikTok to engage voters, especially the youth demographic. Ultimately, social media not only serves as a battleground for public discourse but also shapes the political landscape by reaching out to digital natives and first-time voters who rely on social media for news and information. This research contributes to the understanding of digital campaign dynamics by demonstrating how the perceived ease of use and usefulness of social media influence political campaigning. It underscores the critical role of technological acceptance in the adoption of new media strategies by political actors. By applying TAM, this study provides valuable insights into the power of social media in modern political campaigns, offering practical recommendations for political strategists and parties aiming to enhance their digital engagement and campaign effectiveness in future elections.

The Regional Head Election in Sumedang Regency carries out campaign or political communication activities by preparing political communication management. The four candidates carried out political communication via social media with several successful teams from the four Sumedang Regional Election candidates. Candidate pair number 2 won with 313,117 votes or around 49.49% of the vote. By gaining votes from social media through Gen Z and millennials, most of whom are social media users. The couple only received 46% of the vote, while the remaining 54% were Generation X voters and the elderly generation. This makes the implementation of political communication management ineffective because political communication via social media does not bring much increase in votes from millennials in Sumedang Regency who are still not politically literate. The aim of this research is to find out and analyze the extent to which the message delivery strategy and political communication ethics of the Sumedang Regent candidate influence the success of digital campaigns on social media. The research method uses quantitative descriptive methods with data collection techniques using observation, questionnaires and literature studies, while data analysis uses data quality tests, classical assumption tests, multiple linear regression tests and hypothesis tests. According to the research results, only the political communication ethics variable (X2) partially influences the success of the digital campaign (Y), while the simultaneous results of the message delivery strategy variable (X1) and the political communication ethics variable (X2) have a very strong influence on the digital campaign success variable (Y).

Information technology especially social media such as Facebook, Twitter, Youtube, and Flickr have significantly transformed by changing communication and political views in many country. Campaign become more interactive because of the dissemination of information and two-way communication between parties and voters. Social media have some characteristics in online campaign like trust, relationship, value, loyalty, and world of mouth. Because of that parties are forced to make a new strategy in online campaign. This paper explain the use of social media by parties in processes of 2014 Indonesian general election. The research conducted from October 2012 until Januari 2013 to see the utilization of social media and its relationship with the final result of verification 2014 general election. This research also analyze the differences of utilization of social media between big parties (parliamentary treshold) and small parties. The analyze of social media is also examine the relationship between each variable like trust, relationship, value, loyalty and word of mouth. This research found that Gerindra have domination on Facebook account and Youtube channel. In addition Twitter activities of the party of PKS and Flickr account of the party of Golkar have domination compared to other parties. Research also confirmed that big parties and parties that passed the verification are more active on social media than other parties.

This research was conducted to analyze the role of social media that discusses political communication towards the 2024 election. Political communication towards elections with social media is one of the channels of political communication to reach voters, especially the public. Much research contributes to digital campaigns, but it remains unclear how candidates use social media platforms as a form of digital campaigning during elections. This research will focus on discussing the role of social media ahead of the Presidential election in Indonesia in 2024 and the political strategies used by each candidate. Through four social media platforms Facebook, Tiktok, Twitter, and Instagram. This research will also examine the issues, conflicts and obstacles discussed in the four media platforms we have mentioned earlier. This research uses a qualitative approach and the data is analyzed using qualitative methods. A qualitative approach is used to analyze data obtained from various social media and other reliable sources. With the existence of social media, various news has been prepared as an official source in disseminating programs and ideas to voters through available social media platforms. In this analysis we will examine whether social media has a big influence if hoaxes or news that spread can influence people to remain committed to their choices or even believe in what is seen on social media. The results of this study will provide ideas or memories about the journey to the General Election and the results of this study will also include various moments that often occur on social media ahead of the 2024 election. That way, this research contributes to telling or giving a better understanding in social media.

This research is based on the finding of KPK data, during 2004 - 2020 there were 257 corruption cases involving political elites and party leaders as well as regional heads, as well as 297 corruption cases involving private parties. The involvement of the private sector as perpetrators of corruption is due to their interests related to licensing. From this data, a common thread can be drawn, it turns out that many leaders are transactional among political parties and this needs to be reformed to become transformational leaders. The purpose of this research is to want to see problems and problems theoretically, then describe the problems that arise in a description so that later a qualitative conclusion is drawn. The research that he conducted found that there is a strong impression that political parties in the country are still led by transactional leaders rather than transformational ones. Political parties have not succeeded in carrying out their political functions and roles optimally, both related to political education, political communication, political recruitment, political aggregation and articulation, to party involvement in resolving conflicts in society. digital democracy, social media, conversational media, to face-to-face deliberation, have been replaced by smart phone devices that remove barriers, as well as distance between citizens, this makes moving faster and more efficient, low-cost, and able to reach a wide area. The rise of primordial and primordial issues based on ethnicity, religion, race, and inter-group (SARA), in the context of digital democracy must be anticipated and treated as a natural thing.

Gone are the days when dissemination of mass messages was done only through a few conventional media like Radio, Television and Print. The present time seems to be the Digital Era, where one can find innumerable Below the Line Marketing Tools to reach out to the masses in a more influential manner. Politicians too cannot remain aloof from the present wave of new Communication Strategies. It seems like the dawn of new political communication tools and strategies have emerged as the strongest means of Political Branding. The study examines the various new media tools and strategies employed by the Bhartiya Janta Party(BJP) chiefly by Mr. Narendra Modi for dissemination of political messages during 2014 General Lok Sabha Elections in India and whether they were instrumental behind changing the mindset of the young Indian voters. A survey of Jaipur based voters of the age group of 20–30 was done to collect primary data on their perception about the impact of new political communication strategies being employed by political parties and how far have they been able to influence the voting decision of the masses. Besides Survey Method, the research also makes a Case Study of the different Political Communication Strategies adopted by the BJP in 2014 General Lok Sabha Elections. The findings of the research were highly exploratory in the direction of revealing the fact that young voters mostly followed political parties and candidates on various new media, specially Social Media platforms and they were highly influenced by the advertisements and various two-way exchange of political messages on Social Media rather than on any other media channel.

Political communication is a crucial matter for political actors and institutions to gauge public sentiment, shape public opinion, and influence the current political landscape; it acts as a bridge between the public and political actors/institutions. Throughout history, politics has continuously evolved based on its target audience and the changing world. Particularly in Turkey, the dynamics of political communication for Generation Z, characterized as a new generation of voters with distinct expectations, goals, and political perspectives, have taken on a different dimension compared to various social groups. Political actors and institutions strive to reach the new generation of voters, engage with their interests, and develop effective communication strategies to gain the support of this voter group that is considered the future of the country. This paper explores a different perspective on political communication, emphasizing transparency and equal opportunities, integrating digital and interactive communication into every issue, and examines how such communication strategies were employed by the İYİ Party in digital platforms. The research was conducted between January and June 2023, incorporating recent elections and campaign data. This study is significant in understanding political communication strategies, observing how these dynamics take shape through technological innovations and the targeted audience, and assessing the impact of this communication style on active political participation. The focus on the İYİ Party, which received 9.96% of the votes in its initial elections, demonstrates its distinct political communication strategy compared to other parties, further highlighting the study's importance. The objective of this research is to showcase the transformation of political communication with new-generation voters in the era of social media and digitalization, using the İYİ Party as a case study. The research employs a qualitative approach in two phases. In the first phase, a literature review collected data on the impact of political communication on voters. In the second phase, the social media accounts of the İYİ Party were analyzed to determine their focal topics and strategies through their posts. Additionally, voter reactions were observed based on the identical posts. This process examined how political communication evolved through trends and posts to connect with new-generation voters on social media. In conclusion, İYİ Party’s political communication strategy focuses more on topics relevant to new-generation voters, such as equal opportunities, diversity, education and technology accessibility, welfare policies, democracy, social justice, and rights. These topics are approached with a digital interaction-centric perspective, making political interaction more interactive. * This study is based on the master's thesis titled "Political Parties and Voter Behavior Dynamics in Turkey: The Case of the İYİ Party," conducted at the Department of Sociology at Ankara Yıldırım Beyazıt University.

The role of social media in political campaigns has been a significantly growing phenomenon over the past two decades. The proliferation of this new medium has prompted various evolving research questions aligning with the increasingly progressive practices of digitalizing political campaigning. Considering tracking advancements in this field, the study analyzes the publication trends and patterns in scholarly journals and conference proceedings about the utilization of social media in political campaigns from 2008 to 2023. Employing a qualitative science mapping approach, data are extracted from the Scopus database using keywords related to social media usage in political campaigns during the specified timeframe. Data analysis uses the recent science mapping R package called Bibliometrix, supplemented by network mapping visualization and keyword density analysis using VOSviewer. Findings reveal a notable increase in publications, with the United States emerging as the foremost contributor, demonstrating a more than eighty percent increase since 2011. Our study found that Information Communication and Society is the top publisher, and the University of California has the most institutional affiliations. Twitter is the most researched social media platform, and recent publications focus on using computation-based techniques like machine learning and natural language processing to study social media in political campaigns

Purpose: The article aims to identify the effects of using social media by company employees in the workplace based on a review of existing research literature. Design/methodology/approach: This paper applied a literature review procedure according to Hart's methodology, which consists of the following steps: data identification and collection, data evaluation, bibliometric analysis, visualisation, interpretation and description of the research findings. Findings: In light of the growing prevalence of online communication, the article examines the consequences of employees' utilisation of social media in the workplace, both positive and negative. Practical implications: An attempt has been made to identify the specific challenges for managers and contemporary organisations that need to be addressed due to the growing importance of social media in the workplace. Originality/value: This paper presents a structured analysis of the use of social media during working hours. The results of the study can assist managers in developing an organisational management policy for the use of social media in organisations. Keywords: virtual communication, social media, Enterprise Social Networks, workplace. Category of the paper: research paper.

Russian parties and the political internet

This study employs bibliometric analysis to provide a comprehensive overview of the research landscape in political advertising from 1972 to 2022. Drawing on a dataset of 668 papers from the Scopus database, the analysis utilizes the VOSviewer program to examine various facets of political advertising literature. Key findings include the dominance of developed countries, particularly the United States, in terms of research output and citations. Co-authorship patterns reveal extensive collaboration networks, with the United States serving as a central hub. The most productive authors and journals are identified, shedding light on influential contributors and publication outlets in the field. Furthermore, analysis of keyword occurrences highlights prevalent themes and topics, such as political communication, social media, and campaign strategies. Practical implications of the study include informing researchers, policymakers, and practitioners about the current state of political advertising research and identifying avenues for future inquiry. However, the study also acknowledges limitations such as database exclusivity, language bias, and methodological constraints inherent in bibliometric analysis. Overall, this study contributes to a deeper understanding of political advertising scholarship, emphasizing its global significance and potential for shaping political discourse and practice.