Abstract
Retail store image is an alluring yet uncrystallized concept. Part of the problem stems from the difficulty encountered by some researchers in defining image. The result has been an avoidance of definition altogether or definitions based on a variety of assumptions about the internal psychological state. In this article, the authors present an alternative approach to the image concept in which the usual assumptions about the internal state are avoided. The procedures involved in the acquisition and maintenance of retail images are outlined and implications for practitioners and academicians are indicated.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
