Abstract
During the last decade there has been a growing interest in tourism literature in the notion of the ‘competitive destination’. In the preceding decades competition in tourism was very often identified with the price component and was frequently restricted to the micro-level. However, since the beginning of the 1990s the tourism sector and tourism scientists have been aware that besides comparative advantages and price, many other variables determine the competitiveness of a tourism enterprise or destination. More and more authors and practitioners are focusing on the competitive destination.
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