Abstract

This chapter presents evidence that shows how some investors are either irrational or do not know how to select the best investment for themselves. In the mean-variance framework all investors, regardless of their preferences, should diversify between a given portfolio located on the efficient frontier and the riskless asset. This property is well known as the separation theorem, which is necessary to derive the capital asset pricing model (CAPM). The improvement in the subjects' performance with an increase in the reward hints at the importance of making the experiment as close as possible to reality. The CAPM implies that in equilibrium all investors should hold the market portfolio composed of all risky assets. Even in an ideal situation, the investors choose inefficient portfolios located to the right of the mean-variance efficient frontier. Yet the fundamental risk-return CAPM or generalized CAPM (GCAPM) linear relationship is intact, explaining about 70% of the variability of the rates of return.

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