Abstract
This chapter provides a brief introduction to the role food has in creating experiences. It discusses how food experiences can relate to people’s higher level needs, to memory, and to emotions. Furthermore food consumption experiences can be linked to cultural and social phenomena. Tourists, for example, often travel to experience foreign food cultures, attend food events, or learn about food rituals. Food consumption is a social task when done in groups but also follows strict scripts and routines. The amount of time a consumer has available determines the type of food experience chosen, for example, cooking or going for a fancy meal for a memorable experience versus convenience food and fast food.
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