Abstract
Consumers are constantly looking for more from their sun care products, thus a sun protection platform was created to provide invisible protection and expand the definition of protection beyond sun to total defense from the environment. To substantiate that the products in the platform provide invisible protection to all consumers, a blinded 1-week, 4-cell monadic home use test was conducted with consumers nationwide. There were two main objectives of the study: 1) understand the overall appeal of each product, and 2) validate consumer perceptual claims for the platform.
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