Abstract
This paper investigated the local elections from 2002 to 2022 and identified the candidate selection criteria. A total of six surveys were conducted, and the data was 3,706 people. Here, the independent variables are the person, external factors, party and pledge factors, and the parameters and dependent variables are reputation and image, and voting decision. The results of the study are summarized as follows. First of all, in the overall model, voting decisions are influenced in the order of person, party, pledge. On the other hand, as external factors such as kindred, academic background and regional ties have a negative effect, it can be seen that local elections reject nepotism. In addition, the criterion for determining candidates was direct interest in image and politicians, not advice from neighbors and reputation of residents. 1) In the 2002 local elections, the criterion for determining candidates was the character factor. policy had a negative effect on decisions. 2) In the 2006 local elections, the criterion for determining candidates was the character factor. 3) the criteria for determining candidates for 2010 are personalities and political parties. The evaluation of the candidate was more important than the evaluation of others. 4) the criterion for determining candidates in 2014 is the character factor. Election pledge is influencing through the image factor. 5) The criteria for selecting candidates for 2018 are pledges and political parties. Advice from neighbors and media evaluations of candidates are rather negative. 6) The criteria for selecting candidates for 2022 is the party factor. Person and pledge were not statistically significant influencing factors, and the image factor formed an important positive (+) relationship in voting decision.In conclusion, it is necessary to activate local politics, increase interest in local elections and turnout, and improve negative regionalism in order to make rational voting decisions for voters in Daegu and Gyeongbuk.
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