Abstract
The purpose of the effects of job attitude and organizational commitment on managerial performance in secondary financial sector, which are highly dependent on human resources as a service industry and the quality of services provided by employees to customers is an important factor in the competitiveness of companies and is directly related to managerial performance. The results of the study confirmed that strengthening internal marketing affects job attitude, organizational commitment, and managerial performance. In addition, it found that job attitude and organizational commitment affect management performance. This study is differentiated from existing studies in that it focuses on the secondary financial sector, which has been under-researched compared to the primary financial sector, and is significant in that it reveals through empirical analysis that in order to improve the competitiveness of the secondary financial sector, it has gained value as a research as it suggests that the most important aspects of internal marketing strategies of secondary financial sector are to organize an efficient and smooth communication or interaction system to improve the level of internal communication and to introduce standards or systems that can provide appropriate rewards for employees' performance.
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