Abstract
Juxtaposing televised news coverage of the 1968 student movements and Olympics in Mexico City, the author examines the mass media's role during this politically volatile year for the country and the world. Through an analysis of news scripts located in Televisa's news archive, the article demonstrates that news executives and government officials pursued a similar goal—to portray the country as modern, orderly, and peaceful. At the same time, through the use of alternative sources of media, students delivered their messages to the public, telling a much different story.
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