13 - Implications of Cultural Context: African American Identity and Possible Selves

Abstract

This chapter presents a systematic pattern behind apparently unrelated individual behaviors. The manners in which the characteristic traits of a good person are interpreted in society tend to influence the everyday behavior of people. Cross-cultural theories of individualism and collectivism are discussed next, to help the readers form a proper perspective on the personal and social identity of an individual. The entire study is done in a cultural frame, highlighting the importance of ethnic and racial identities. The individualistic traits of Americans are contrasted with the generally collective tendencies of the Europeans. The various social representations of race and ethnicity play a major role in influencing racial and ethnic identities of Afro-American groups. One's “self-concept” also plays an important role in determining the performance of individuals, but for minor groups, this concept is guided more by social influences. The tripartite model of identity is reviewed in this context. The importance of racial and ethnic identity in the determination of social identity is also highlighted here. The validity of the tripartite model is showcased in the concluding portion of the chapter, with the help of research results.