Abstract
The success of Liziqi, a food content based on a personal media platform, highlights the importance of a “slow life” that seeks emotional stability and self-healing. Liziqi provides a new means of establishing a relationship between humans and nature for stressed-out modern people who are weary of their fast pace of life. In addition, Liziqi is presented as fragments of various images in a personal media platform and can be interpreted as a schizophrenic image. This method constantly overthrows the existing meaning system of life and overturns established categories, which are barriers to humans and the world. This also allows us to find new meaning in our lives as they exist. Liziqi, who came from a rural village in Sachuan Province of China, shows aesthetic ambivalence with regard to enjoying the leisurely state of the ancient agricultural society in China, allowing the viewer to experience it. In fact, the format of these contents is similar to that of “Slow TV” which started in Norway in 2009, and the content has the aspect of recreating the state of rural life in ancient Chinese culture. Liziqi is a reinterpretation of the aesthetics of the past as fresh, not retro. Through this method, it can be assessed that it has captured the emotions of personal media audiences, centered on the younger generation. For modern people who have feelings of anxiety and fatigue in a rapidly changing era, Liziqi provides psychological well-being to human subjects in nature considering the culture of the past. Accordingly, this study attempts to interpret the success factors of Liziqi through the ‘property of a personal media platform’, the concept of ‘Slow TV’, and the ‘viewpoint of Eun-il culture’.
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