Abstract
The methods of stereotypical behavior formation of representatives of the Persian linguocultural space based on the material of Persian folk omens and superstitions with the component "nazr" (lit. "vow") are considered. The historiography of the concept "stereotype" in domestic and foreign human sciences is briefly presented, the main positions of scientists regarding the interpretation of this term are presented. It has been found that stereotypes are open, general ideas, knowledge about the world that shape the way of life and unite society. They are a key part of the linguistic and cultural competence of native speakers. Symbols of culture, nation, time are created on the basis of stereotypes. The concept of "nazr" / "nazr kardan" (lit. "vow" / "to take a vow"), that underlies one of the religious and ritual customs of the Iranians, which are being followed in various circumstances, is described. This custom has existed in Iranian society since ancient times and is of great importance in modern Iran as well. The analysis of Persian omens and superstitions with the component "nazr" revealed that the representatives of Persian linguo-mentality, facing the problems in their daily lives, often appeal to folk omens and superstitions and are guided by certain instructions laid down in them. A striking example of how superstitious ideas lead to stereotyping of behavior, are superstitions with the component "nazr", which induce to a number of ritual actions aimed to bring a solution of the problem to those who need it. Three components can be distinguished in the structure of the phenomenon vow in Persian linguistic culture: circumstance or motive (which motivates to take a vow); voluntariness (a person voluntarily makes certain commitments to God); binding (because violating one's vow is a sin). The most common stereotypical motives of vows in Persian superstitions are pregnancy and health. It is these motives that most often encourage the speaker to take spiritual or material vows, which as a result form such stereotypes-images specific to Persian ethnomentality as: "sacrifice", "charity", "worship", "fear of God".
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