Abstract
This is a case study on ESG activities at the exhibition and convention center which has the characteristics of quasi-public goods. The effect of ESG activities on social value and trust was analyzed. First, in the environmental sector, reducing toxic substances such as carbon emissions, greenhouse gases, and air quality impacted social values. Second, in the social sector, anti-discrimination and protection policies for employees influenced social values. Third, in the goverance sector, respecting customers and protecting customers'' interests were found to affect social values. Social value attributes of the exhibition and convention center were revealed to have a positive effect on the center''s benevolence-based trust and expert-based trust. The importance of ESG in the MICE industry is being emphasized, but it is seen as an early stage for MICE companies. The MICE industry should find new values in environmental and social factors, and use them as an opportunity for MICE industry development.
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