Феномен «Born Global»: ранняя интернационализация предприятий

Abstract

According to Knight and Cavusgil (2004) a course that can be split to consider
 the phenomenon of the Born Global, is to accept that the creation of new
 enterprises is one of the fundamental pillars of the economic and social
 development of a country, especially those of this type because they allow to
 successfully address international markets, by the permanent implementation
 of innovation processes the application of deep knowledge and skills in the field
 of international undertaking on the part of their owners and through their
 processes of export, leverage a distinctive mix of strategies and guidelines that
 make it easier for them to get more successfully to internationalize your
 products and services, making the process of internationalization of a country,
 enabling the processes of trade between blocks, regions, countries, etc.
 Colombia to increase the number of international treaties with various countries
 in very different latitudes allows you to extend the possibility of participating in
 a greater crucible of possibilities for trading goods and services; invites us to
 analyze what is happening at this time with the formation of companies with
 international orientation in our country; Government policies that support this
 kind of intentions, the regulatory framework that underpins the processes of
 enterprise internationalization, among other elements, and its impact on
 employers, who are facing the challenge of meeting the new global demands.
 The theoretical basis that occurs, is based on studies on Born Global companies,
 obtained through interviews to this type of business in the city of Bogotá; such
 as the innovative capacity of the latter, knowledge of international trade as an
 alternative to successfully enter foreign markets, a significant number of
 contacts abroad, international entrepreneurship culture, the permanent search
 for effects of differentiating its products and services, allowing them to access
 positions of privilege within market segments in that move.