КАДРОВА ПОЛІТИКА ТОРГОВЕЛЬНОГО ПІДПРИЄМСТВА В УМОВАХ ВИКЛИКІВ ПАНДЕМІЇ КОВІД-19

Abstract

The dynamic development of market relations in Ukraine causes increased requirements for the staffing system of enterprises. Personnel management acquires special importance in enterprises belonging to the sphere of trade. Whereas in this sector there are specific labor relations, which are formed in accordance with a large number of types of trade; personnel in this area cannot be replaced by automated work; the human qualities of the employees are important. The conditions in which commercial enterprises operate today require a clear awareness of management that personnel management is one of the components of effective enterprise management. Modern conditions require changes in the basic requirements for employees; increasing attention is paid to the search for new approaches to building a personnel management system; Ukrainian companies adapt the experience of foreign companies. The activity of any enterprise is directly dependent on how competent the personnel policy is. Therefore, there is a need to find modern concepts of personnel management and approaches to improving personnel policy. The research of theoretical and methodical approaches to formation of concepts of personnel management is generalized, the tasks and the basic principles of their realization are specified. The preconditions for increasing the efficiency of the personnel of a trade enterprise are determined, the ways of applying effective motivation in increasing labor productivity are specified. The principles of formation of rational personnel policy of trade enterprises in modern conditions are investigated.