ВАЖЛИВІСТЬ ПОКАЗНИКІВ ОБОРОТНОСТІ В СИСТЕМІ ЗАБЕЗПЕЧЕННЯ ДІЛОВОЇ АКТИВНОСТІ ПІДПРИЄМСТВ

Abstract

The article is intended to assess the importance of turnover rates in the system of ensuring business activity of the enterprise. The term devoted to the business activity of the enterprise, which reflects a complex characteristic embodying various aspects of the enterprise activity, is investigated, and that is why it is determined by the system of such criteria as the place of the enterprise in the market of specific goods, the geography of business relations, the reputation of the enterprise, the activity of innovation and investment activity, competitiveness. The analysis on the example of the enterprise using the methods of calculating turnover indicators, by calculating and analyzing which can substantiate the level of business activity of the enterprise and highlight the levels of impact on business activity that characterize the financial and economic situation. The normative values of the relative indicators of business activity were introduced and the analysis was carried out with the help of an entity in order to minimize the risks of inefficient activity in the conditions of economic instability and competition in the market. Regulatory values set the norms and rules for each type of coefficient, in general, it allows to evaluate the exact efficiency of the enterprise in the use of resources. Fluctuation of the result according to the established limits will lead to a complete analysis and avoidance of crisis phenomena in the financial and economic part of the enterprise. It is revealed that in order to achieve unprecedented economic results, it is necessary to develop highly effective management solutions in solving problems that have a direct impact on the functioning of the enterprise in the business support system, as well as the ability to respond promptly to the changing situation of its financial and economic state. The obtained results allow to form the ways of maximizing the financial results of the enterprise for ensuring the growth of business activity of enterprises in the conditions of modern development, as well as the results of the analysis should show how effectively the structure of the enterprise, the degree of risk, whether it is financially sustainable.