ИСПОЛЬЗОВАНИЕ ИНТЕРНЕТА В ЖИЗНЕДЕЯТЕЛЬНОСТИ ПРЕДСТАВИТЕЛЕЙ МАЛЫХ ФЕРМЕРСКИХ ХОЗЯЙСТВ

Abstract

At present, the representatives of the country’s small farming sector are interested in using digital technologies in their economic and socio-cultural life. The possibility of using new digital technologies presupposes the presence of a certain level of education and special competencies, in connection with which such a form of acquiring knowledge as self-education is becoming widespread. Basing on the results of the analysis, a tendency for a significant increase in the involvement of representatives of small agribusiness in the process of self-education in groups with higher, vocational or secondary general education was revealed. It was found that on average 4-5% of the working-age population employed in the rural economy remotely improve their educational level and use electronic libraries. The use of the Internet is most often carried out to provide access to electronic government services, search for suppliers, sales sites for products, and obtain the required operational information. Mostly the use of its opportunities is focused on goals that are remotely related to improving the social potential of small farms: to pay for services or transfer money, submit or search for advertisements for the sale of things, as a means of communication on social networks, tracking news, entertainment and pleasure (music, games), etc. The current situation can be characterized as insufficient use of the existing potential opportunities present in the rural society. The use of digital technologies, in particular, the Internet, requires a change in the arrangement of current priorities to build up economic and economic potential, among which the sociological monitoring of the most demanded branches of knowledge, the modernization of education and its adaptation to the specifics of the rural way of life, an increase in general and specialized competencies of small farm owners and workers.