Тенденції розвитку ринку органічної продукції

Abstract

Problems of the environmental degradation, declining life quality and the need to meet the needs of consumers in organic food determine the relevance of research the market of organic products. The purpose of the article is the consideration of the development history, analysis of world experience and trends in the market of organic products in order to develop mechanisms that will contribute to the development of this market segment in Ukraine. There are considered the history of the development of organic farming, its main stages, and significant events in this article. It is determined that the production of organic products was formed in the late nineteenth and early twentieth centuries in the modern interpretation and get widespread in the 80s of the twentieth century. The authors analyze the current state of the market of organic products in countries that have leading positions in the world. The special features of the formation of this market in the EU, where the area of organic farming is about 7.5% of the area of agricultural land, are considered. The analysis of volumes of consumption of organic products in the different countries is done. It is determined that the leaders in the production and consumption of organic products are the United States, Germany, France, Italy, China. Special attention is paid to the functioning of the market of organic products in Ukraine. It is determined that Ukraine has a leading position in exporting of organic products to the world market. But the vast majority of such exports are raw materials. Based on the world experience of organic market development, the main mechanisms have been identified. Its application will help to further development of organic market in Ukraine.