Abstract

The article examines language game techniques in the post-folklore of Internet environment at the grammatical, phonetic, word-forming, and lexical levels, determines the specifics of their creation, and reveals their functional features. The source base became post-folkloric texts, created and distributed with the help of various forms of electronic communication since the beginning of the full-scale aggression of the russian federation against Ukraine. It is proved that the study of mechanisms of the language game in Internet post-folklore allowed to reveal the value attitudes and ideals of Ukrainians, broadcasted through modern communicative practices. It is noted that among language game techniques at this level, Internet users prefer polycodification and transliteration. This is explained by objectification of the «enemy» concept, deepening of binary opposition «own – foreign». The mechanical transmission of the text and individual words of the russian language into Ukrainian letters is used with identifying, expressive, meaningful and expressive functions. At the phonetic level, authors of postfolklore resort to paronomasia, which mainly creates a comic effect of message. The word-forming level is represented by occasionalisms designed to emphasize the negative image of russian military. The most productive level is lexical level, the methods of which are based on semantic associations. Linguistic creativity of the authors is manifested by the inclusion of a sign in a new associative context through the use of semantic flickering, the simultaneous actualization of the literal and figurative meanings of a word, the transition from literal to figurative in one verbal component, playing with homonyms, etc. The mechanisms of the language game reflect the peculiarities of worldview of the participants of Internet communication, their attitude to realities of war were analyzed.

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