Abstract
Journalism branches arise in accordance with development of society and its needs. Society, people, and professions are undergoing systematic transformation. Scientific journalism performs with its distinctive characteristics. First, it changes and organized by the achievements of science and education. Second, the success factors of science journalism have a normative, legal, and practical basis. Third, scientific journalism has a combined function of connecting the scientific community and public. The promotion of scientific achievements is jointly carried out by professional journalists and the scientific community. Therefore, the elaboration of scientific information is important for a good perception of the content by a wide audience. The cognitive level of the scientific journalist helps him to freely use scientific theories along with other sources. The author considers that such activities should not end with the publication of scientific results by a journalist. For a journalist, high-quality publication of research results is an integral part of the success of scientific communication. The study concludes that the degree of success in scientific communication depends on several factors, including the cognitive and professional level of a journalist.
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