Abstract

This article generalizes the arguments and counterarguments within the framework of the scientific discussion on the issue of increasing the level of employment of young people in Ukraine by increasing the students’ motivation for employment and developing professional and social skills demanded by the market. The main purpose of the research is to assess the current state of the youth segment of the labor market and determine the directions of intensification of youth employment policy in the face of challenges of the present time. A systematization of literary sources and approaches to solving the problem of youth employment showed that the use of sociological survey methods is effective in analyzing employment problems. The relevance of solving the problem of youth employment lies in the matter that this category of the population belongs to the vulnerable ones, which is manifested in the highest level of its unemployment. The study of the problem of youth employment in the article is carried out in the following logical sequence: the existing statistical base of indicators of labor force, employment, youth unemployment is analyzed; the results of a sociological survey of working student youth are studied; the main features of the portrait of a modern working student are identified, and the reasons for the low motivation of a certain stratum of students to employment are determined. Based on the analysis, measures to promote youth employment are proposed. The object of the research is the able-bodied population of Ukraine aged 15–35 years, in particular, age groups 15–24 years and 25–30 years. The article presents current measures to intensify youth employment in the face of present time challenges, in particular, it proposes a wider involvement of employers in improving the quality of labor training, increasing the students’ motivation for employment, developing social competencies among young professionals to ensure their competitiveness, etc. The results of the research can be useful for substantiating managerial decisions on improving the quality of training of young professionals and to promote the level of youth employment.

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