Abstract
This study is about what effect the proverb of the stock has on the investment behavior by the stock investors. It confirmed if the investors knew the stock proverb that had been used in the stock market for a long time, examined the stock investors applied this content to the real investment process, analyzed if the application influenced the investment result. For this, this study selected total 29 stock proverbs about the investment principle, diversified investment, item selection, time of buying and selling, and value tendency which were being used in the stock market and frequently quoted in the stock-related literature to conduct a questionnaire targeting 191 stock investors and analyze the result. As a result of the analysis, it was confirmed the investors of 14% applied the stock proverb to invest and created the profit through it. It is expected the stock investors and the stock market used the analyzed stock proverb statistics through these helpful study and results to apply to the stock investment.
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